On March 1st, Cornell University’s breast cancer research was released via a press release to the media, with approximately 25-30 pitch calls by DomeHK to major media markets, focusing on key apple markets.  This research was conducted by Dr. Liu of Cornell University and was funded in part by USApple and APREC (Apple Products Research & Education Council).  USApple worked collaboratively with DOMEHK and Cornell Universities press and media staff to ensure adequate delivery of both the press release and video news release.  The press release was sent out on March 1st, and the video news release was available via satellite for newsrooms on March 2nd.  Approximately 80 calls were made by DomeHK to targeted newsrooms across the country for the video news release with a special emphasis on national TV outlets and key apple markets.  The study release resulted in excellent pick-up.  The most recent results of viewer reach are approximately 19million print impressions, 45 million online viewers and 4.5 million television viewers for a grand total reach of 69 million.