About Fruitrition and Vegetrition
“Fruitrition®” and "Vegetrition®" embody the marketing of health and nutritional benefits to children through the creation of characters from the natural forms of fresh fruit and vegetables. With Fruitrition®, an individual unit of fruit reduces the need for dietary supplements and instantaneously supplies nutrition, health benefits, and fun all in one portable, ready-to-eat package. Consumers are very interested in receiving the health benefits of fresh food. By bundling those benefits with consumer friendly packaging options and multiple formats of educational resources, the produce industry believes it can increase consumer awareness.